Welcome to SeriousAboutPlay

SeriousAboutPlay recognises the need for transformational physical education and sport experiences, regardless of a participant's background, gender, age or disability. The insight and data describing the differences in activity levels between different demographics in the UK is both startling and unacceptable. That's why, alongside our business interests, we want to enable providers of sport and physical education experiences with the tools to make a difference.

As a tutor for a number of the leading sports coach education providers in the UK, our founder Dr Damian Kingsbury brings a wealth of experience of delivering inclusive, movement-centred education and training solutions to a wide variety of sports clubs, organisations and governing bodies.